“Based upon 30 years of marketing research experience, spanning thousands of research projects, I am convinced that product testing is the single most valuable marketing research that most companies ever do.” Jerry W. Thomas, Decision Analyst

What do you want to know before you pull the trigger on that new concept?

• What motivates my target customers and why?
• Does my concept really motivate those target customers?
• Which features do they find to be the most motivating and why?
• Can I improve how motivating the concept is to my target customer? How?

Real-world feedback real fast:

All Resonance Technologies products use our Resonance® in-depth interview methodology to give you rich answers to “what motivates and why?” that are statistically valid and projectible. By combining our products and services, we give you a path to continuous improvement and product superiority. We do that by:

• Benchmarking the motivations of your target market and generate new ideas by asking consumers to envision their ideal concept or product
• Predicting the potential success of new concepts by measuring how motivating they are to your target customers
• Screening ideas and concepts quickly and cost effectively
• Tracking the effectiveness of marketing campaigns by measuring changes in your audience’s enthusiasm for your brand or product over time

We can conduct our fieldwork using your database of customer and prospects, our consumer panel or panels from our partners. We test concepts in almost any form, including photos, drawings, text or video. Our results are easy to understand, easy to share, easy to act on.

See the Products section for more details and pricing.