FOR IMMEDIATE RELEASE:

Contact:
Jeb Hurley
Resonance Technologies, Inc.
978.740.4474
jhurley@ResTechCo.com
www.ResTechCo.Com

Thao Nguyen
Asia Business Solutions
65-96604602
84-903624429
thao.nguyen@asiabizsolutions.com

Salem, Massachusetts, July 10, 2006

Return on Emotion. That is the mantra of a new North Shore based predictive analytic software company, Resonance Technologies. Inc. The company is focused on increasing their client's return on investment in new product development. Resonance Technologies software service will test and analyze new concepts for the underlying passionate emotions and motivation customers feel towards them. The resulting deep new insights into customers' future intentions will help the companies' clients make better investments, saving both time and money as they develop new concepts into successful products.

Resonance Technologies software service is entirely Web based, enabling the company to deliver quantitative and qualitative motivation based data faster, and at a lower cost, than any other concept testing approach.

Ten years in the making. Xtreme Insights has its roots in neuroscience. The analytics and data models underlying Xtreme Insights were developed and refined over a ten year period by Steve Gang, founder of Gang & Gang Strategy Consultants (www.gang.net). Gang&Gang (recently renamed G2M) clients include some of the world's best known brands including Fidelity, Coca-Cola, P&G, L'Oreal, Schering-Plough, Lilly, GE and Marriott.

Said Jack P. Corrao II, VP Marketing/Business Development of Newton Peripherals, maker of the MoGo Mouse (www.mogomouse.com) and a Resonance Technologies 'beta' customer, "Xtreme Insights delivered in days a level of understanding that exceeded the information we gathered in almost a years worth of consumer interviews and research."

Resonance Technologies is led by President & CEO Jeb S. Hurley, who, prior to co-founding Resonance Technologies, was CEO at Westborough, MA based RemoteReality Corporation.

About Resonance Technologies

Resonance Technologies mission is to "drive the widespread use of motivation based data in decision-making". The companies' expertise is centered on analyzing data about people and their motivations, attitudes, and behavior. Underlying this expertise is the collective conviction of the founders that analyzing data on the underlying passionate emotions that drive motivation, and incorporating the results into the decision-making process, leads to better decisions.

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07.10.2006