FOR IMMEDIATE RELEASE:

Salem, Massachusetts, January 10, 2007

Resonance Technologies, Inc., a Salem, Massachusetts based predictive analytic software company, today announced the availability of the companies' latest concept testing service, Xtreme Insights QuickScreen™.

Xtreme Insights QuickScreen™ uses the company's proprietary Resonance® analytics to simultaneously measure the level of passionate motivation (the Net Passion Score*) expressed towards a set of up to six brand names or marketing messages. Results are delivered via a Web-based interactive dashboard to any PC with an Internet connection. Xtreme Insights emulates the actual, real way that we think and make decisions, making use of what's been learned by neuroscientists over the past decade about the role of emotions in decision making. At $1,500 per concept tested Xtreme Insights QuickScreen provides unique insights at a fraction of the cost than comparable qualitative + quantitative idea screening. **

Ten years in the making. Xtreme Insights has its roots in neuroscience. The Resonance® analytics and data models underlying Xtreme Insights were developed and refined over a ten year period by co-founder Steve Gang. Steve and his partners have used Resonance® to help solve tough marketing and organizational problems for clients that include Fidelity, Coca-Cola, P&G, L'Oreal, Schering-Plough, Lilly, GE and Marriott.

About Resonance Technologies

Resonance Technologies mission is to "drive the widespread use of motivation based data in decision-making". The companies' expertise is centered on analyzing data about people and their motivations, attitudes, and behavior. Underlying this expertise is the collective conviction of the founders that analyzing data on the underlying passionate emotions that drive motivation, and incorporating the results into the decision-making process, leads to better decisions.

**B2B and low-incidence audiences will add to sample recruitment costs

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