Press releases: Click for full release

• 8-01-07 - National Voter Passion Surveys Uncover Voters' True Feelings towards Presidential Candidates
• 3-30-07 - Resonance Technologies and Asia Business Solutions Announce Asia Partnership
• 1-10-07 - Resonance Technologies Launches their new 'QuickScreen' Software for Testing Names, Messages and Product Features
• 8-15-06 - Resonance Technologies Launches their new 'Tie Breaker' Software for Ad Testing
• 7-10-06 - Boston Area Entrepreneurs Launch a New Market Research Company - Emotion Insight Tools for Business

Articles:

New North Shore Predictive Analytic Software Start-Up by Christopher Calnan

Hearts & Minds: Since Plato, scholars have drawn a clear distinction between thinking and feeling. Now science suggests that our emotions are what make thought possible. By Jonah Lehrer l April 29, 2007 on Boston.com

Followers of Passion By Jonah Lehrer | April 29, 2007 The Boston Globe

Is cognitive processing the right dimension: Bruce Hall looks at emotional engagement rather than cognitive processing as a prerequisite for behavioural change.

Strategic Motivational Research by Turner Price, Vice President ICR

The Political Brain A recent brain-imaging study shows that our political predilections are a product of unconscious confirmation bias: By Michael Shermer

The Predictive Power of Internet-Based Product Concept Testing Using Visual Depiction and Animation By Ely Dahan and V. Srinivasan