You don’t want "research." You want an edge.
|Are consumers just saying they’ll buy this product?||Which ideas are worth more investment?||Emotional connections are the strongest purchase predictors.|
|… but the focus groups loved it?!?||Incredible leverage comes from "getting" unspoken needs.||Can we charge enough to make money?|
|Why can’t we test our ads before it’s too late to make significant changes?||How often does new product or ad testing turn up a real "AHA"?|