You don’t want "research." You want an edge.

Are consumers just saying they’ll buy this product? Which ideas are worth more investment? Emotional connections are the strongest purchase predictors.
… but the focus groups loved it?!? Incredible leverage comes from "getting" unspoken needs. Can we charge enough to make money?
Why can’t we test our ads before it’s too late to make significant changes? How often does new product or ad testing turn up a real "AHA"?